ReBoost Ads

Free HVAC calculator, fillable · 8 pages

What should an HVAC lead cost? Work it out on your own numbers.

A free fillable calculator for HVAC owners. Find the most a lead can cost you on tune-ups, repairs and replacements, then set an ad budget that still pays you.

Cover of the free HVAC playbook: What should an HVAC lead cost? The cost-per-lead and ad budget calculator
No marketing words. Just your numbers.

Get the free playbook

Instant download. No credit card, no account needed.

By downloading, you agree ReBoost may email you about getting more HVAC jobs. Opt out any time.

Your playbook is ready

Here you go, friend.

Start with worksheet 1 on page 3. Type right into the boxes.

Download the PDF See how HVAC owners run their own ads with ReBoost Ads
  • Your break-even cost per lead, job by job, from three numbers you know cold
  • Your monthly and daily ad budget, worked back from the jobs you want
  • Keep it, fix it or cut it: simple rules for every ad, every Monday
  • The missed-call leak: what unanswered calls cost you a month

Sound familiar?

Every number online is different. None of them is yours.

  • You've never run ads.And you don't know what a fair price for a lead even looks like.
  • You're paying for leads now.But you can't tell if a $90 lead is a bargain or a money pit.
  • You want a budget you can stand behind.Not a number an agency or a lead site picked for you.

What's inside

Four worksheets. About ten minutes. Your answer.

  1. 01
    Your break-even cost per leadTune-ups, repairs and replacements.
    Page 3
  2. 02
    Your monthly and daily ad budgetWorked back from the jobs you want.
    Page 4
  3. 03
    Last month's real numbersCheck what you actually paid.
    Page 5
  4. 04
    Keep it, fix it or cut itRules for every ad, every Monday.
    Page 6
  5. 05
    The missed-call leakWhat unanswered calls cost you a month.
    Page 7
The free HVAC playbook: What should an HVAC lead cost? The cost-per-lead and ad budget calculator
  • 8 pages
  • 4 fillable worksheets
  • Keep, fix or cut rules
Get the free playbook

HVAC cost per lead

Why HVAC lead prices are all over the map

Search what an HVAC lead costs and every source gives you a different number. They're not wrong. They're measuring different things.

$127.74per lead for Google Search ads for AC installation and repair (LocaliQ)
$153per lead, an HVAC average across marketing channels (WebFX)
$25 to $80per shared lead on Thumbtack or Angi (WorkZen)

Sources: LocaliQ, "2025 Search Ad Benchmarks for Home Services" (3,200+ campaigns, April 2024 to March 2025). WebFX, "2026 HVAC Marketing Benchmarks". WorkZen, "Should You Buy Leads? Angi & Thumbtack in 2026".

A no-heat call is not a tune-up form

A furnace that quits on a January night brings a homeowner ready to book tonight. A spring tune-up form is someone planning ahead. The first is worth more to you, and it costs more to win.

Big cities cost more than small towns

More shops bidding on the same searches pushes the price up. Your town, your season and your service mix set your real price, not a national average.

A cheap lead can be the expensive one

A shared lead costs less because other contractors get it too. If you book fewer of them, you pay more for every job that actually lands on the board.

Ask a better question

Not "what do leads cost?" but "what can a lead cost me and still leave money on the job?" That answer comes from your own job prices, not the internet.

The calculator works it out for tune-ups, repairs and replacements in about 10 minutes, then turns it into a monthly and daily ad budget.

Too busy to do all this by hand?

Don't want to do it yourself? ReBoost Ads does it for you.

This worksheet tells you what a lead should cost. ReBoost Ads shows you what each one really costs, every week, without the spreadsheet. ReBoost Ads sets up your HVAC ads inside your own Google and Facebook ad accounts, so you can get back to the trucks.

  1. 1Pick the serviceyou want more jobs for
  2. 2Pick a ready-made adand its matching page
  3. 3Add your offerlike a free estimate
  4. 4Hit submitand you're done

Set up in about 5 minutes. No ads expert needed.

ReBoost Ads does this for youSpend, leads and cost per lead for every campaign, filled in for you, in one place. No exporting, no spreadsheet.

Start your 14-day free trial See how ReBoost Ads works

ReBoost Ads plans start at $297 a month. Flat price, never a percentage of your ad spend.

Questions

Questions before you download

What is a good cost per lead for HVAC?

One that still leaves money on the job after the lead is paid for. That depends on the job's price, what you keep and how many callers book, so it's different for a tune-up, a repair and a replacement. The free calculator works out your break-even and a safer target for each.

What is the average cost per lead for HVAC?

Published averages range widely. LocaliQ's 2025 benchmarks put Google Search ads for AC installation and repair at $127.74 per lead, and WebFX's 2026 benchmarks put the HVAC average across marketing channels at $153. Shared leads on Angi and Thumbtack ran about $25 to $80 in a 2026 WorkZen review, but other contractors get those too.

How much should an HVAC company spend on ads?

Work it back from the jobs you want: how many extra jobs next month, how many callers book, and what a lead can cost you. That gives you a monthly and a daily budget. The calculator walks you through it with an example under every box.

What if I've never run ads before?

Then you don't know your real cost per lead yet. Plan with a published average, run one ad for a full month, then fill in the last-month worksheet with what you actually paid.

When should I turn off an HVAC ad?

When it keeps costing more per lead than the job can carry, even after you've fixed the follow-up, the page and the offer. Before you cut, check how fast leads were called back. The calculator has the keep, fix or cut rules on one page.

Can ReBoost Ads track my cost per lead for me?

Yes. ReBoost Ads shows spend, leads and cost per lead for every campaign in one place, filled in for you, so you can hold each ad up against the target from this calculator. Plans start at $297 a month, a flat price that's never a percentage of your ad spend, with a 14-day free trial.

Is the calculator free? Do I need an account?

Yes, it's free and you don't need an account. Enter your name and email and the download appears right away. ReBoost may follow up by email about getting more HVAC jobs, and you can opt out any time.

Free download

Know your number before you spend another dollar.

Four fillable worksheets and the keep, fix or cut rules. Free.

Get the free playbook

Instant download. No credit card, no account needed.

By downloading, you agree ReBoost may email you about getting more HVAC jobs. Opt out any time.

Your playbook is ready

Here you go, friend.

Start with worksheet 1 on page 3. Type right into the boxes.

Download the PDF See how HVAC owners run their own ads with ReBoost Ads

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