ReBoost Ads

Free HVAC scorecard, fillable · 8 pages

Hire an agency or run your own ads? The honest scorecard for HVAC owners.

A free fillable scorecard. Answer 12 questions in about 10 minutes and see which path fits your shop: an agency, doing it yourself or a mix.

Cover of the free HVAC scorecard: Hire an HVAC marketing agency or run your own ads? The honest scorecard
Bring it to the kitchen table.

Get the free scorecard

Instant download. No credit card, no account needed.

By downloading, you agree ReBoost may email you about getting more HVAC jobs. Opt out any time.

Your scorecard is ready

Here you go, friend.

Start with the scorecard on page 3. Check one box in each row.

Download the PDF See how HVAC owners run their own ads with ReBoost Ads
  • The 12-question scorecard: agency, do it yourself or a mix
  • What agencies charge, from published price guides, and the percent-of-spend catch
  • The ownership check: seven things that must be in your name
  • 10 questions to ask any agency, and the answers that should worry you

Sound familiar?

Not sure what your marketing money buys?

  • You pay an agency and can't tell what it buys you.The report says impressions and clicks. Your schedule says something else.
  • You have a proposal on the desk.A retainer, a percentage of spend and a 12-month term. You want a second opinion before you sign.
  • You want to run your own ads.You're handy with a manifold gauge, not with ad platforms, and you want to know what you'd be taking on.

What's inside

Score it, then protect yourself either way.

  1. 01
    The 12-question scorecardCheck one box per row. Fillable.
    Page 3
  2. 02
    Read your scoreWhat each path looks like in a real week.
    Page 4
  3. 03
    The account ownership checkDo this whatever you decide.
    Page 5
  4. 04
    10 questions to ask an agency, and the red flagsBefore you sign.
    Page 6
  5. 05
    How to leave an agency without losing your historyStep by step, with the email written.
    Page 7
The free HVAC scorecard: Hire an HVAC marketing agency or run your own ads? The honest scorecard
  • 8 pages
  • Fillable scorecard
  • 10 questions to ask
Get the free scorecard

The decision

Why "agency or do it yourself" is harder for HVAC than for most trades

Most small businesses sell one thing at one price. An HVAC company sells a tune-up, a repair and a whole new system, often to the same homeowner in the same year. That's why advice that works for a coffee shop or a lawn crew falls apart in heating and air.

$1,000 to $1,500a month for basic ads management, plus your ad spend
$2,500 to $5,000a month for mid-tier ads management, plus your ad spend
10% to 20%of your ad spend, when an agency charges by percentage

Source: ClicksGeek, "Marketing Agency Retainer Pricing: What You'll Actually Pay and Why It Matters" (general pay-per-click management ranges, not HVAC only).

Your jobs are not worth the same

A lead for a furnace that quit on a January night and a lead for a spring tune-up are different animals. One books within the hour. The other needs a reason to act at all. Whoever runs your ads has to treat them differently: different offers, different budgets and a different idea of what a good lead costs.

Your year has seasons, and so should your ads

Demand spikes in the first heat wave and the first cold snap, then goes quiet in the shoulder months. A plan that spends the same every week wastes money in the peaks, when the phone rings anyway, and in the troughs, when nobody is looking.

Speed decides who gets the job

A homeowner with no cooling often contacts two or three companies. The first one to call back usually gets the visit. No ad plan survives a lead that sits in an inbox while the crew is on a roof, which is why follow-up belongs in the decision, not after it.

Ownership outlasts any contract

Agencies come and go. Your ad accounts, tracking history, landing pages and lead list should stay with you no matter who runs the ads. Owners who learn this late often have to start their ad history over from zero.

The scorecard turns all of this into 12 questions you can answer in one sitting, then shows what each path looks like in a normal week.

Too busy to do all this by hand?

Don't want to do it yourself? ReBoost Ads does it for you.

You don't need an agency retainer to have ads done for you, and you don't need to learn ad software to own them. ReBoost Ads sets up your HVAC ads inside your own Google and Facebook ad accounts, so you can get back to the trucks.

  1. 1Pick the serviceyou want more jobs for
  2. 2Pick a ready-made adand its matching page
  3. 3Add your offerlike a free estimate
  4. 4Hit submitand you're done

Set up in about 5 minutes. No ads expert needed.

ReBoost Ads does this for youThis is the mix path. ReBoost Ads runs in your own Google and Facebook ad accounts, with ready-made HVAC ads and pages and an instant alert for every new lead, for a flat price that stays the same whatever you spend on ads.

Start your 14-day free trial See how ReBoost Ads works

ReBoost Ads plans start at $297 a month. Flat price, never a percentage of your ad spend.

Questions

Questions before you download

How much does an HVAC marketing agency cost?

Published price guides put ads management at about $1,000 to $1,500 a month for basic plans, $2,500 to $5,000 for mid-tier and $7,500 and up for high-end, plus your ad spend. Some agencies charge 10% to 20% of your ad spend instead, often with a minimum fee. Those ranges come from ClicksGeek's retainer pricing guide and cover pay-per-click management in general, not HVAC only.

Is it cheaper to run HVAC ads yourself?

Usually, when your ad budget is small or medium. A management fee takes a bigger share of a smaller budget, so more of your money pays for management instead of reaching homeowners. The trade-off is your time: picking offers, checking results each week and answering leads fast.

Who should own my Google Ads and Facebook ad accounts?

You should. The ad accounts, tracking, landing pages and lead list should be in your business name, with your card on file. An agency can be given access to work in them. If an agency owns the accounts, your ad history can leave with them.

What should I ask an HVAC marketing agency before I hire them?

Start with whose name the ad accounts are in, whether the fee is flat or a percent of your ad spend, how long the contract runs and what they report every month. The guide has 10 questions on one page, with the answers that should worry you.

Can I leave my agency without losing my ad history?

Yes, if the ad accounts are in your name. Run the ownership check before you give notice, download your leads and results, and don't let anyone delete campaigns on the way out. The guide has the steps and the notice email written.

Is this scorecard just a pitch for ReBoost Ads?

No. The scorecard can point you to an agency, and most of the guide works whichever path you pick. The mix path is where ReBoost Ads fits, and the last page explains it for owners who choose it.

Is the scorecard free? Do I need an account?

Yes, it's free and you don't need an account. Enter your name and email and the download appears right away. ReBoost may follow up by email about getting more HVAC jobs, and you can opt out any time.

Free download

Know your answer before anyone spends your money.

12 questions, the ownership check and the agency questions. Free and fillable.

Get the free scorecard

Instant download. No credit card, no account needed.

By downloading, you agree ReBoost may email you about getting more HVAC jobs. Opt out any time.

Your scorecard is ready

Here you go, friend.

Start with the scorecard on page 3. Check one box in each row.

Download the PDF See how HVAC owners run their own ads with ReBoost Ads

More free playbooks

More ways to get more HVAC jobs

See all free playbooks